Research focus: Technology-Organization-Environment (TOE) framework; barriers to digital adoption among small retailers in Pakistan; policy and managerial implications for SME digital transformation
Strategic and performance-driven marketing professional with hands-on experience in brand development, sales execution, and digital content creation. Seeking a growth-focused role in Marketing where I can leverage my skills in market research, campaign management, and cross-platform storytelling. Adept at supporting administrative functions and team coordination to enhance overall marketing operations and drive business success.
Available upon request
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